Can You Help Others to Help You?

People are always looking out for Number One, and that’s fine.  But consider this alternative way to not only serve you, but to serve a fellow business person.

Not too long ago a friend of mine, Joe Okum, approached me with a potential lead for my solid waste and recycling cost containment consulting company.  Joe is Partner and Vice President of Sales and Marketing at Heits Building Services of Northern Cincinnati and Greater Dayton.  He’s been in negotiations with this particular potential client for a few weeks, but the client has been having an issue with the price of Joe’s services.

Joe gave me the lead as a friendly gesture, but he also, half-jokingly, said that if my company could save this potential client money, they may be able to afford Joe’s cleaning services (which are worth every penny!).

But as I was driving to the client’s office, what Joe said struck me as a brilliant marketing move:  partner with businesses that solicit the same kind of businesses that I go after.  Since my business focuses on reducing solid waste and recycling costs and gets paid a portion of the savings our work generates, a company that hires us will normally experience a larger bottom line after we’ve completed our job.  This in turn will allow my client things like options when it comes to hiring for other goods and services.  So I’m now looking for partners who market to manufacturing companies, restaurants, and hotels among others.  Or if you just want to talk to see if we cater to the same crowd, feel free to contact me.

Your company can do the same thing.  If you sell a good or service that ultimately increases your clients’ bottom lines, look for another company or two (or more!) to partner with.  You can bring each other plenty of potential clients.

I’ll update this blog with the results of my company’s attempt to help lower waste and recycling removal costs for Joe’s and my potential client.  I’ll include whether Joe’s company was able to get hired, too.

Trip Topken is the president of Waste Auditing Consultants, the premiere solid waste management consultants in the Greater Cincinnati area. An affiliate of Environmental Waste Solutions, WAC can help any company spending $400 to $375,000 per month on waste and recycling. Savings of 30 to 50 percent are normal, but not guaranteed. WAC, in collaberation with EWS, can simultaneously produce results at all locations across North America. No up-front fees are ever due, and WAC simply shares the savings its work generates. Learn more about Waste Auditing Consultants here. You can contact Trip at 513-398-2117 or email


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